In truth your store description is your ad about how you do business, what directed you to this particular market and your store policies. Start with a brief biography or anecdote about your adventures while involved with your specific field. Everyone has some type of humorous incident, which others can relate to. By recounting this moment you are inviting the public to share your joy and creating a personal link to the prospective buyer.
Show a picture of your workbench, finished material, or storage area. It doesn’t matter whether it is immaculate or not, but it does give the customer a reassurance you are who you say you are. Especially, in this day when disposable income is less than what we have been accustomed to, people are more cautious when spending their hard earned money.
Spell out your policies. No one likes to be surprised with rules they were not aware of. By placing your policies in as many places within your store you are more likely to have the customer read them. Granted not everyone will before making a purchase, but if the occasion arises from a customer, you have a better chance of winning the dispute if the policies are repeated throughout your store. Here is a good example: I am one of those buyers that doesn’t read the fine print when buying, but I do read the sellers profile and their, “About this Store”. One seller had some unusual demands written in their store description, which was also in their shipping requirement, but I did not read. Luckily, I read the bio and saved myself some unforeseen problems.
This area is also an excellent way to inform customers if you are willing to act as a specialty buyer, contact information, address to your website, or if your inventory is so large it would be difficult to post all of what you have available. Review your data and pay attention to spelling errors and common grammatical mistakes. No one expects you to be an English major, however, you should always check your statements for fact and common mistakes.
Buy following these basic guidelines you will create a defined and informative article which will enable you customers to feel more at ease in doing business with you.
Dragon
